An Artists Image Versus Trends.....

An Artists Image versus Trends

(An artist’s manager vision to produce the best image)

According to the book “The Business of Artist Management” an artist’s image will be displayed through “artist’s goals, abilities, values, resources, and the existing commercial setting.” The best way for an artist’s manger to formulate his/her career is to learn the target market of the artist. The artist’s manager must build a rapport that leads to a good professional relationship.  Moreover in some cases many artists and managers become very good friends. I feel sometimes that can be a gray area because money being involved can also ruin friendships. Image is the nucleus for musician to be successful in any music genre. For example, the rap artist 50-cent image is gritty, street, and hardcore. The image is how he was able to become multi-platinum successful rap artist. The audience brought into the tough thug image he presented in his records. Lastly, the image was believable because he was shot 9 times and came from the streets of south side Jamaica Queens, New York.  If 50 cent made a song about being a nice guy and or being a family man the audience would never accepted that image. Chris Lighty 50-cent manager indicated, “Were are in the business to sell records but without image or fans records won’t sell.” The difference between having an image and setting trends as an artist are as follows. A trend is not permanent unlike and image stays with you during your career in most cases. Trends change constantly as a manager you must be aware of the trends to keep your artist relevant and visible. However, trends can play a key role in artist’s development because if an artist existing image set trends this will allow him/her to build a larger fan base. Lastly, the vision of an artist’s manager coupled with a distinctive image and setting trends; will give any artist the best chance to succeed.