Climate Change in the Music Industry and Digital Landscape evolves music atmosphere.

According to Charles Darwin, the music industry is putting his survival of the fittest theory to the test. The change in the music business is forcing artists to become more creative. The new digital era has made artists look beyond just selling records but more about being a brand. In recent years, many record companies have downsized and layoff several employees. The record companies are signing fewer record deals or publishing deals and cutting back across the board. According to the article, climate change in the music industry took place due to Internet and sharing music online. The article also indicated by attorney-manager Dina LaPolt. “Performers must continue to fight for artist’s rights, given the decreasing of major record companies in artist development. “ The Internet allows music to be recorded or distributed far cheaply than major record companies. Therefore, the web has literally put several record companies out of business and many workers unemployed. I feel and agree with the article if music companies and artists work together music industry can be revived. During my research, I discovered cross marketing really boomed after climate change in the music industry. The new trends began with ringtones as another way for artists to make money. Every time digital downloads are purchased its spilt between the label and artist. The cross marketing and e-commerce also generated revenue from pay-per-view concerts cybercasts, which artists gained additional income. Lastly, many positions will be devalued because of new climate of music industry. I feel this change can help our fans, music artists, record companies, and producers. Sometimes change can be great for any type of industry depending on the direction the change is going in. But I believe the digital landscape made a good change and a bright future.

Source: http://www.billboard.com/biz/articles/news/1432767/record-companies-must-embrace-changing-digital-landscape