The Internet and social media have really begun to be such a
force in 2007 for all types of businesses not just in the music industry. But the keys to optimizing your social presence professionally and personally are as follows. According to searchengine.com, Links on SERP’s are like shelves in a store: the more
space you own the more have to offer and it will drive more (clicks) which
generate profits. The other way optimizing your social presence is use a brand
name in posts. For example, you make a blog post about music but include URLs
for the headphone popular company “BeatsbyDre.” This will get visitors coming
to your website or blog site because links and Ad Words. Google Ad Words has
been the primary way to market and advertise for companies, small business,
franchises, etc. But there are alternative ways and very reasonable ways to
promote a business online. Google Ad Words can be expensive so Outbrain and
Virurl act as distributors for their messages. Supply the message in the form
of a link to a piece of content a picture, video, and social media sites like
Tumbler and Twitter. According to my
research, the idea to have cheap easily managed ad campaigns is good news for
companies especially a new record label like mine Bugsy Music Group. There is a
catch with the website like Outbrain there is a screen done to make sure you
are logical customer for Outbrain they will consider any company. Lastly, to
summarize the keys to optimizing your social presence are very simple. The best
way to create great presence on the internet will be learning who is your
target market. Once you finalize the products you will be selling make a great Ad
Campaign. Finally, promoting heavy on all social media website like Twitter,
Facebook, LinkedIn, and Instagram. By implementing some of the key ways the
company will stay in eyes of the customers and being competitive with other companies
as well.
Once you have your social media pages in place it is important to optimize your efforts to reach the largest audience possible. Social network optimization for business often depends on your target market and business style.
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